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My Story


Wade Allyn Hallock formed Hallock Design Group in the year 2000. Over the years Wade’s talent and style has captured the attention of celebrities such as Pink and Matthew McConoughey. He has become the go-to designer for today’s top celebrities in both the music and movie industries. In March of 2022, Wade expanded his brand and launched his signature clothing label, Wade Allyn couture women's fashion. His work has already been featured on the cover of Bazaar.

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"Everything has beauty in it, but not everyone sees it"


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